Strings Attached

Demand/Supply vs. Creative Thinking in Business

We all know basic laws of demand and supply. That’s how the market works, and we’ve accepted its logic long ago. But if this is the only reasonable, rational way for it to work, how come we occasionally have truly revolutionary products that are an instant success?  After all, there are plenty...

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The Unique Content - Where Is It Hiding These Days?

Anyone will tell you that to promote your business, you need original, unique content. But is original and unique the same? Yes and no. In the ideal world — of course, they are supposed to be synonyms. In the real one, though… The term ‘original’ often refers to the results of an online plag...

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