I see so many talented, motivated bloggers falling into the same trap — choosing quantity over quality of their posts. There are hundreds of reasons they are trying to justify it with: more content — more traffic; more updates — higher google rank; more topics covered — more info to analyze, etc. And it's all true! Except for one minor detail — if the quality is below average, if the ideas are trite, if the info does not bring anything new to the table — it's all crap. That's it, we can as well call a spade a spade.
There is no such thing as 'universal' advice.
The first thing you need to realize when you launch a new business (and a blog is a business, want it or not) is that there is no magic formula that leads to success. Yes, there are proven practices. Yes, there are certain tips that seem to work most of the time. But still — it all depends on the details. Practices that work for a fashion blog will not necessarily work on a tech platform.
Think about it this way — if you opened an organic store, would you sell dried milk in there? Of course not — because it goes against your company philosophy. But it’s cheap… and you also know it’s the best-selling product in a shop across the corner. Still, doesn’t make sense, right?
Well, the way you run your blog is no different from this example. Yes, some practices are very effective. But it doesn’t mean you should use them all.
What got you into blogging in the first place?
You probably knew this answer when you started out with your first couple of posts, but chances are — you lost track of it when you saw the actual situation in the beginner's blogging world. And who could blame you? When it comes to promotion, you see it everywhere: like for like, follow for follow, click for click, comment for comment... Are these the readers you had in mind? Do they even read?
But more importantly, will these practices help you reach your target readers? There is a slight chance they will — just by accident, but most likely — they will not. Yes, this is probably not the answer you were looking for. Because we are all tempted to see some measurable results — quickly. And because we are all scared of not being accepted. But maybe this is the right time to face these fears. Objectively, how bad will it be? You can always start over again. And again. And again. Until you get there.
If on the other hand, you started blogging simply because you thought coming up with one-two mediocre posts a day and stuffing them with affiliate links will bring you some quick and easy money, you should also see by now that it's not quick. And not easy.
Thoughts are not a commodity. You are not a commodity.
This all brings us to the main issue — there is way too much content written on a daily basis. And most of it is useless and trite. And it's very difficult to stand out when articles are treated as a commodity. Especially when aspiring authors willingly jump into this trap, forgetting that in the long run, it's not the quantity that pays off. It's quality and patience; it's the motivation to give their target readers great, meaningful, valuable posts.
If you need more proof, think how patiently fans are waiting for the new Game of Thrones episodes. And books. It happens everywhere — people are ready to wait if they know the creator will give them something of value.
Sure, there is nothing wrong with writing a lot and sticking to your publishing dates; but you also know that you cannot come up with a masterpiece on a fixed schedule. One time you will; the other — you will not. The question is — should the real emphasis be on the schedule or on the quality of your posts?
Yes, a few lucky people will not have to choose between the two. But most will. No use lying to yourself — there is no middle ground here, not really. So what's your call?
The people who are crazy enough to think they can change the world are the ones who do.